Good Guide
November 2007 – Present
Good Guide is a dynamic social venture startup at the forefront of integrating science, technology, and consumer research to empower consumers around the world. Good Guide’s tools will transform how consumers see and interact with products and companies by delivering detailed environmental, social, and health information to consumers at the point of their decisions - through the Web and cell phones - and then empowering them to act. Ann Blake has helped Good Guide construct the criteria and screening methodology to evaluate the health impact of consumer products, and continues to provide technical and strategic input on Good Guide’s presentation of product health information.
Read an interview with GoodGuide CEO Dara O'Rourke in the New York Times Home and Garden section, May 20, 2009